Hello! Today I bring you C-ute’s new MV’s and my thoughts. This might be a bit long.
Let’s start with The Power.
This song is still growing on me. I was hoping for something cool, given the title, but when people said it was more upbeat, I was expecting a fun song that will be energetic and great in concerts. The song we did get, though… It’s not as energetic, but upbeat wouldn’t be a bad word. The opening instrumental gave me good expectations but then the song began and I wasn’t sure anymore. It’s repetitive, which isn’t too much of a problem, but the chorus lacks that “oomph”. It’s like it stays at the same level, when normally the chorus has something more… wow about it, like it speeds up or it changes course or something. But this song doesn’t really have that. The quickening music makes you feel like it’s leading into a awesome energetic chorus, only to lead you into something that just doesn’t fit very well and doesn’t go anywhere. It’s still catchy and a good song, but it’s nothing amazing, or something I’ll listen to all the time. A lot of people said it was very Berryz-ish, and I have to say I agree. The song would have fit Berryz better, and I probably would have enjoyed it more as a Berryz song.
The music video didn’t fail me, though. It looks as though they did it in a hotel or a spa of some sort. I like the various shots used, a nice mix between close up and dance, and the different scenes (like the “It’s so deep, so deep” sections of the song, I liked those scene changes a lot). I like the super close-ups and things too, but when the girls are dancing, the camera getting so close seems a bit awkward to me. The outfits are nice, I kinda like them. The dance is a bit less than what we normally see from C-ute (once again, very Berryz-ish) but it’s not too bad. As for line distribution, I liked that it was pretty spread out. MaiMai seems to have a lead in the song, she’s more in the center for the dance as well. Also, as for the part where they have the girls dancing in that spiral thing (forgive me, I can’t for the life of me remember the name of it!), it’s a nice added touch.
Overall, the song is okay, as is the dance, but the music video and outfits get pluses from me. I give this half of the single a 3/5.
On to Kanashiki Heaven! The MV hasn’t been released on their channel yet, but it’s been played on M-ON, so the link is below.
The song… Wow. Okay. So, this song has been release three times now, which is fine by me because I love this song. They changed the instrumental, which was fine, and I like it. They added in lalala’s in the opening lines, and Airi and Chisato still hold the main vocals, the others just chime in during the chorus and a few parts during the second verse and such. I don’t mind this too much, really, but I think if Kanashiki Heaven was going to be one of the a-sides, the other one should have been another song that had Maimi/Nacky/Mai main vocals to even it out (even if it was still The Power). I like the acoustics and violins used in the instrumental, and all the girls sound good especially Airi and Chisa (I’m happy they re-sang it). I think the song is great!
As for the music video, it has to be the best from C-ute so far. There are tons of different scenes used, and it’s shot outside for about half of it, and the rest are still on-location rather than studio sets. The camera work jumps around and is pretty busy for the most part, but I think it fits the song. The muted colouring is amazing, and all the girls rock the outfits they’re in. Just a very visually appealing music video as a whole with a lot of stunning scenes and shots (the girls dancing outside with the sunset/sunrise in the background is awesome, and the AiriChisa scenes with the sky above them looks amazing too). The only thing I disliked about this music video was the pole dancing during the instrumental break. When C-ute did that during their recent concert tour, that was fine – it was a one-time thing and it was cool for them to try, despite me feeling that it was a bit inappropriate for them as a H!P group. But whatever. But now, featuring it in this music video just seems… wrong to me. First, I don’t think it fits the song at all and is a completely unnecessary scene. Second, I think if C-ute does the pole dancing thing too much, it may give them a bad image. It’s one thing to do it once, but with C-ute’s popularity rising, if they do it too often it could become something they’re known for, or something that could give them bad criticism that could damage their rising popularity or even sales. People new to C-ute, or even current fans, might see it as something… inappropriate, I’ll say. I don’t think this is the image C-ute needs to have or should want. Anyways, I just feel it was unnecessary in my opinion, and I hope this doesn’t become a C-ute staple.
Overall, the song is awesome, the video (aside from the pole dancing parts) is awesome and stunning, all the girls look amazing, amazing dance and awesome vocals – this video gets a strong 5/5 from me.
I think this single is alright. Kanashiki Heaven (Single ver.) is the stronger half for me, but this single is pretty lackluster overall and I’m not sure how well this single will sell – I think getting number 1 isn’t likely (considering they’re up against Perfume’s new single, which in all honesty is ten times better than C-ute’s). But good luck to them anyways. I think this is the first single in a while where I’ve felt simply ‘Okay’ about a C-ute release, not since… well, Aitai Aitai Aitai na, which I grew to like a lot more after the single’s release. I just can’t see The Power growing on me too much.
The single releases July 16th.